Are You In?

In one of the most competitive healthcare markets in the country, Keck Medical Center of University of Southern California had to do more than offer another job. It needed to show nurses their expertise belonged at a world-class institution, working alongside renowned physicians in state-of-the-art facilities. That’s because Keck isn’t just a place to work — it’s a place to be part of something bigger. 

Our strategy was to make sure nurses didn’t just see another option but rather an invitation to the opportunity of a lifetime. We built a recruitment campaign that embodied the spirit of USC: ambition, drive and an unshakable commitment to excellence. Through striking visuals and compelling messaging, we brought the impact of working at Keck to life. And we made sure nurses weren’t asked to just apply — they were challenged to be part of something bigger than themselves.