Believe in Better

Every parent facing a child’s health issue has the same fear: Am I making the right decision? Children’s Nebraska had the expertise, technology and track record to put parents at ease, but their message wasn’t breaking through. Research showed families needed more than facts to make hard decisions — they needed reassurance. In a crowded healthcare industry filled with similar promises, the challenge wasn’t just standing out. It was making an emotional connection when parents needed it most.

To connect with parents, we had to speak their language. That meant shifting from hospital accolades to the real emotion families experience. “Believe in Better” was more than a theme line — it was a movement to replace fear with trust. We highlighted how Children’s Nebraska goes beyond expert care to stand by families while preserving the magic of childhood. Every campaign element worked together to ensure parents felt seen, understood and confident making their most important healthcare decisions.