See Care in a New Light

Patients don’t plan for rehabilitation — they search for the best when they need it most. Madonna had earned national recognition for its specialized care, but with a major expansion underway, they needed to increase awareness of their expertise. It turns out, their biggest challenge wasn’t just opening a new wing — it was elevating the hospital’s visibility, from patient referrals to nurse recruitment. That meant they needed a brand that stood out and a campaign that made sure the right people took notice.

Rehabilitation is about renewal — and so was Madonna’s next chapter. We launched “See Care in a New Light” to highlight Madonna’s new era of leadership. Through a refreshed brand identity, a landing page to drive referrals and a public relations push for the grand opening, we helped our audience see Madonna in a reinvigorated way. The brand’s new identity set a standard of renewed expertise — one reinforcing hope, optimism and world-class care.