That’s Primary

For those who live in smaller towns, healthcare often happens outside their community. With larger cities just a commute away, patients are more likely to travel for primary care — or skip it in favor of urgent care chains. But without a doctor who truly knows them, patients miss out on the kind of attention that prevents problems, not just treats them. 

Fremont Health wanted to remind its community that it isn’t about where you go, it’s about who’s looking out for you. “That’s Primary” put their providers at the heart of the campaign, reinforcing that great care is all about connection. Through digital, video and social storytelling, we reinforced the value of a local doctor. And by breaking down misconceptions about primary care, we helped patients see the best healthcare is the kind that knows you best.