What’s the Best That Could Happen?

Orthopedic pain has a way of lingering — and so do the excuses. Some avoiders fear seeing a specialist means surgery. Others assume they’ll need a referral or worry about the cost. But the longer they wait, the worse the pain can get. Despite access to world-class care, too many people choose to get by instead of getting better. OrthoNebraska needed to break through before potential patients reached a breaking point.

Instead of imagining the worst, we helped our audience picture the best. Our approach outlined a step-by-step journey that made getting care feel easy, not intimidating. From myth-busting messages to an interactive pain assessment, we started changing mindsets. And by asking them “What’s the Best That Could Happen?” we turned skeptics into patients, one small step at a time.