Your Next Move is Calling

When it comes to joint replacement, patients have choices — but too often, they feel the same. Many providers focus on technology and outcomes, but patients want more than a procedure. They want a doctor who understands their lifestyle, goals and the activities they refuse to give up. MemorialCare needed to stand out with a message that showed patients they weren’t just another case — they were individuals with lives to live.

Every patient moves through life differently. Some want to get back to their daily routine, others want to push their limits — but everyone wants a provider who understands their goals. That’s why we built a campaign making joint replacement feel personal. With an energetic approach, we made the path to pain-free living feel achievable. And with distinct audience categories, we showed patients that MemorialCare saw them for who they were and the life they wanted to live.